Product innovation in the electronics branch is important for growth. Some products just sell themselves. The downside of this is the risk of being stuck with stock of the old product versions. A customer has wishes and the market is changing rapidly. Shop owners need to be up to speed with the customer demand. The shops presentation and the way sales people approach the customer is very important. The sales person gets more of an advising role and needs to provide the customer with a good explanation about the product. The complexity of products is increasing and with that the need for advice and service. Constantly examining consumer behavior is essential for being up to date.
K3 offers a fully integrated retail system that supports the sales in the shops. Detailed product information and stock information can easily be accessed by the sales person.